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#PRTrends Celebrity Endorsements

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April 29, 2011, 1:12 pm

Brian Solis interviews Ad.ly agency CEO Arnie Gullov-Singh about the power of a celebrity endorsements on Twitter. Ad.ly specialize in leveraging celebrity for product endorsements. Check out this...

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Paul Sutton’s #NoSearch Google free two-month diet calls for lots of Twitter

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July 28, 2011, 5:23 pm

Paul Sutton, head of social communications for Bottle,  launched a two month experiment of living search engine free, called #NoSearch.  Armed with a strict set of rules, Sutton hasn”t used Google, or...

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